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GBAS was engaged to assist www.golfproperty.com understand the global opportunity as it relates to golf real estate. Seeking to be the global preference for golf real estate searches, both national and international research regarding golf real estate was gathered, from which an estimate of the size of the market opportunity available to the Company was made. Further brand activation is on-going as site awareness increases.
GBAS recently facilitated a day long strategic planning workshop with the Club's Board. Working from macro to micro, the present market realities were framed, along with the Club's SWOT and current operational and financial performance. With the Club's vision established, goals and actions for each key result area were set and prioritised.
GBAS recently conducted an independent assessment of the future development potential of a further 9 holes at the Club. In forming our recommendations GBAS undertook a detailed review of the market, including membership and visitor rounds trends. The Club's financial performance was also assessed, identifying the level of future demand required to support an increase in the Club's cost base.
GBAS was recently engaged by the newly amalgamated Council to undertake an updated market assessment of the Northern Beaches region in Sydney. GBAS assessed the course supply realities present, benchmarking to all LGA's in Sydney. The demand patterns across both the public & private markets were assessed, providing Council with a clear understanding of the market's current performance.
GBAS recently conducted an independent assessment of the development opportunity being considered by the Club. We undertook a detailed review of the market, including demographic and membership rounds trends, peer club amenity mix and overall value positioning.
As a follow on to our market assessment and performance review conducted earlier this year, GBAS was engaged to undertake a survey of the Club's members, seeking their views on some strategic options available to the Club. Results were presented using our new interactive presentation tool, illustrating the demographic story within the survey data.
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