The enhanced offering now made and available by GBAS evolved in mid-2014 due to an expanding client list, a broadening geographic reach into Asia and a desire to further enhance the advisory services offered by the company. GBAS brings together vast expertise with unrivalled experience, industry insight and knowledge.
Jeff, the Director of GBAS, managed the Golf Advisory Business Unit for Ernst & Young from 2001 to mid-2006, before spending some time in roles with both Golf Australia and an international management company prior to formally creating his own company in late 2008.
Working with over 100 clients that include golf clubs, resorts, councils, administration bodies, private owners, developers, banks, and legal firms, invaluable assistance and insight has been provided in many areas of the golf industry, including club and facility operations, new developments, project and membership structuring, hospitality services, strategic planning and market and consumer research.
Jeff is also the author of many of the major industry reports that have been published in recent years evidence of the level of industry insight held by the company. With an on-going commitment to research, the beneficiary of this knowledge will be the clients of GBAS.
As Business Analyst at GBAS, Nick brings with him a wealth of experience from a variety of roles in the golf industry. Prior to a move out of the club industry, Nick was employed for seven years at Bonnie Doon Golf Club in Sydney, four and a half years as General Manager. Following his time at Bonnie Doon, he took a year off to complete an M.B.A. in 2012 at the University of Technology Sydney before relocating to Hong Kong for a stint with IMG International. In Asia, he was able to utilise his mandarin skills while consulting to a number of golf clients in China. Nick returned to Australia in late 2014 to take up the role at GBAS.
Nick has a unique set of skills and experiences primarily covering finance & accounting, strategic planning, golf operations, golf retail and member/customer research. Whilst working at GBAS Nick is simultaneously undertaking a Master of Environment at the University of Melbourne.