Member Research

GBAS is the industry leader in the member survey space, with no other company conducting surveys at the same frequency of GBAS. As a result, the Company has an unrivalled level of survey benchmark data, this data giving context to the results seen by our clients. It is this context that helps to shape the conclusions made from survey findings. 

Our survey is designed to capture feedback and levels of satisfaction across all of the key areas of the Club. These include the golf course, golf operations, clubhouse, and administration.  In developing questions, a fully informed member survey is vital. In order to assist with survey question development, and to ensure the appropriate issues are being measured and appropriately explored, GBAS recommends that its clients give consideration to the inclusion member workshops within the scope of work. 

GBAS administers the full survey process, including distribution and follow up reminders to members. Importantly, our technical distribution methods allow for the addition of insights into satisfaction and importance levels by key member segments (age, gender, length of membership, playing frequency, and member category). 

The final component of these projects is a presentation of the results. Subject to survey content, we detail overall satisfaction, department satisfaction, and the key areas within each for management focus. Insights into satisfaction levels by key member segments (age, gender, playing frequency, member category) as well as movement since the last survey is also provided.  We also outline how the results achieved compare to the satisfaction benchmarks we hold across a number of specific club measures.