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Knowledge

Our approach to client work is grounded in research with a belief that data analysis always reveals the insights required to drive your business.

GBAS (previously known as JBAS) has authored or co-authored market research reports and are provided for your reveiw, please click here for more information.

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GBAS distributes a newsletter titled The Back of the Cup, a newsletter that concerns itself with the business of golf.  For current and past editions, please click here.

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GBAS has compiled an exclusive database of golfers who are willing to participate in surveys about participation habits, media consumption, golf equipment, golf technology, golf travel and much more. For more information or to join our Committed Golfer Panel, please click here.

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