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Recent Clients

GBAS have been fortunate to work with a wide range of industry stakeholders including golf clubs, public facilities, developers, investors, industry associations, government bodies, banks, law firms and major suppliers. Outlined below is a summary of our work undertaken for some recent clients.

For a full list of past clients by industry sector please click on the relevant area below:

Past Clients


We strive for client satisfaction in every engagement we undertake.  Read below to see what our clients say about us.


New South Wales Golf Club recently appointed GBAS to undertake a review of the Club’s golf operations structure. GBAS is recognised for its vast experience in this area, having undertaken all of the industry research to date regarding golf operations and retail management. The club was therefore keen to tap into that knowledge, understand the operational options available to it and the key drivers to success in integrating this area of the club’s operation into overall club operations.


GBAS undertook a detailed review of the Club’s current operations, interviewed all key staff and met with our external peers to gain a thorough understanding of all of the options available to the Club. The Club’s financial and operator financial data was also assessed to enable demand driven forecasts to be made.


The Board was impressed with the methodology applied and the professionalism of the outcomes and recommendations made, all underpinned by fact based analyses. We would certainly recommend the services of GBAS to any other golf club considering a similar operational assessment.

David Burton, General Manager New South Wales Golf Club

Our golf club via a strategic planning sub-committee began to formulate a framework for the Board to undertake its strategic planning obligations. A member survey was conducted and vast amounts of data were obtained. To unravel this valuable information and to collect further data and to conduct a peer club analysis to understand where we stood in the metropolitan golf scene, GBAS were appointed. This company and staff conducted themselves very professionally over many months in many workshops and we highly recommend their services.

Club President, Metropolitan Survey

Our Club recently utilised GBAS’s skills and experience in marketing, communication and surveying.  The Board needed to ensure that the details of our proposed project could be communicated in a manner that would provide our Members with every opportunity to identify the benefits of such a project.  A simple yet vital survey was then conducted to identify the degree of support for this project.  The integrity of this survey was paramount and Mr Blunden’s professionalism and advice was of great value. I am pleased to recommend GBAS to other Clubs requiring the external assistance of an industry professional.

Club General Manager, Metropolitan Brisbane

GBAS was recently engaged to conduct a management and financial review of our Club’s operations together with an assessment of the future golfing market and trends. The GBAS report and Jeff’s presentation to the Board were thorough and comprehensive and will been highly beneficial in the long term strategic planning of our Club. I would have no hesitations in recommending GBAS to any organisation involved in the golfing and club industry.

Club General Manager, Metropolitan Melbourne

GBAS provided our Club with an independent financial health check which became a valuable tool for both the Board and members. The analysis was thorough and reviewed both financial systems and management issues. The Board of this Club has no hesitation in recommending Jeff and his services.

Club Board President, Regional NSW

Jeff recently conducted a Strategic Planning seminar at our Club. The Board found the session invaluable in assisting to shape our future strategic decision making process. Jeff undoubtedly has wide ranging industry knowledge and is able to convey that knowledge in a highly professional and organised manner. We would have no hesitation in recommending the utilisation of GBAS.

General Manager, Metropolitan Melbourne

Jeff Blunden’s knowledge of the golfing industry both in terms of private clubs, resort golf and public play is comprehensive. Jeff has played a vital role in drafting up the prospectus which will take our Club from public to private and he will be a key partner throughout that transition.

General Manager, Gold Coast

GBAS undertook a Golf Operations Review for Headland Golf Club. Investigating a number of potential outcomes for the Club, Jeff Blunden was able to combine his knack for data and his industry knowledge with some “outside the box” thinking and an unbiased approach to deliver a recommended Golf Operations structure and financial setup that was implemented by the Club. Jeff’s ability to walk the Board of Directors through the research and thought process that led to his recommendation was key. Six months in to our new Golf Operations structure the proof of the quality of the recommendations made are in the improved outcomes being achieved by all parties. As such, I would have no hesitation in recommending Jeff to other members of the golf industry.

Ben Dobson, General Manager, Headland Golf Club

Moore Park Golf Club recently appointed GBAS to undertake a review of the Club’s operations with a focus on the efficiency of the administration and operational processes. MPGV selected GBAS due to reputation, experience and performance of the Company in the golf industry as well as its knowledge of the complex management arrangements that exist at Moore Park. The Board were also aware of the many and varied assignments undertaken by GBAS.


GBAS undertook an exhaustive review of MPGC’s processes, conducting numerous interviews with stakeholders and staff to provide a view of the key elements of the Club’s operating platform, including membership trends, revenue mix, expense base, expertise and knowledge of staff and also a comparative analysis of similar clubs and the golf industry generally.


The work of GBAS was completed with a report and presentation to the Board. The Board were very impressed with the recommendations, constructive analysis, knowledge and professionalism of GBAS staff and is currently in the process of implementing a number of the recommendations made by GBAS. It was also important to the Club that the review was completed at the agreed fee.  In the future the Club intends to extend this activity with the preparation of a strategic plan for  its operations. I would readily recommend GBAS to any golf club considering similar activities.

Peter Goddard,  President Moore Park Golf Club

During the year the Club engaged GBAS to conduct a review of the Club’s operations and undertake a member satisfaction survey. The research conducted by GBAS and the presentation to the Board were comprehensive and thorough. It has provided the Board of Management with valuable information that has allowed them to make decisions that will provide both immediate and long term benefits. Jeff’s knowledge of the golf industry is second to none and he maintained the highest professionalism throughout this project. I would have no hesitation in recommending GBAS to any golf club or industry body.

Club General Manager, Metropolitan Adelaide

On behalf of the Board of Directors and Management, we would like to thank GBAS for its recent involvement at our Club. The Members Survey, Benchmarking and Management Review conducted by GBAS has been highly beneficial for the long term planning of this club and I would certainly recommend the  services provided to all of my colleagues in the club industry.

Club General Manager, Metropolitan Melbourne

The Golf Club engaged GBAS to undertake a comprehensive survey of its members, the first of its kind in the 101 year history of the Club. Jeff provided the guidance, knowledge and industry expertise to ensure that the information presented to members was relevant and structured to allow many levels of analysis throughout the membership demographic. The response rate to the survey was outstanding the Jeff’s subsequent presentation to the Board was extremely professional and beneficial to the Club. The results of the survey reaffirmed the Clubs strategic direction and will provide a great base for future research and development of our Club.

Club General Manager, Metropolitan Perth

Jeff Blunden’s knowledge of the golfing industry both in terms of private clubs, resort golf and public play is comprehensive. Jeff has played a vital role in drafting up the prospectus which will take our Club from public to private and he will be a key partner throughout that transition.

General Manager, Gold Coast

The contrast between the level of knowledge and detailed assessment of Mr. A*** and that of Mr Blunden, who was called by the respondent, was significant. I prefer the evidence of Mr Blunden.

Judge J. McClellan, Land and Environment Court of NSW

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